© Joselito Briones
Any photographer who has ever done a shoot with models would have been asked this question at one point. It's easy enough to remember that your point of view will be exactly the same as that of the people who will see your photo. The answers:
"Look at the lens."
-(keyworded and disambiguated as "Looking at Camera (composition)")
Easiest and direct, this is where the photographer makes the most connection with the model. There is instantaneous feedback between the two, and both are immediately satisfied. Ads that use this kind of photos are direct and confrontational - hard sell. It says to the viewer, "You! Look here, you want this. Trust me." Needless to say, for this kind of images to work, you need trustworthy-looking models, or at least ones whom a viewer will not feel threatened by. Exception is when you deliberately want your message to be threatening.
"Look away from the lens"
- (keywords: Looking Away / Sideways Glance) Probably the most popular stock pose. The viewer is totally comfortable looking at the photo because he knows he is not being addressed, yet if the body of the model is still mostly facing the camera, there's still some sort of connection between the the subject and the observer. Like safely watching someone - there's a chance of direct contact but at that particular moment that the photo was shot, the viewer is within the comfort of anonymity. Add a hint of a smile and the ambiguity of connection between subject and viewer is enhanced. If the model's body is also turned away from the lens, the dynamics is lost and the viewer really is just an outside observer - even with an interesting expression, the subject is perceived to be reacting from a third person in or out of the frame.
- (keywords: Looking Away / Looking Up / Candid) The subject is mostly reacting to his/her own thoughts and feelings, or carefree and unaware of his/her body language, usually on the positive side.
- (keywords: Looking Away / Looking Down) Introverted and shy. It could be someone who's very personal or very sly. It also suggests that the subject is completely aware of being observed.
"I don't know, anywhere."
- The photographer is either very inexperienced that he doesn't know what to do, or he's very confident that he kows he can make it work whatever the model does.
"Let's try a few varations."
- The photographer has been making stock photos for sometime.
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