i never really saw how it's different from all its predecessors - friendster (r.i.p.), myspace (r.i.p.) etc. it's gotten easier to publish, and there's a lot more users, of course - but surely these are brought about by tech advances in general and growing number of internet users, not groundbreaking innovations from facebook? unless of course including mindless games (farmville froze my brain at one point) counts as innovation. anyway, as with friendster and myspace - facebook's now so full of junk it's unbelievable - and useless. ok, not entirely useless as i can still link my website and blog posts there while waiting for the next big thing.